Google (News - Alert) has announced it will release the beta version of Google Ad manager, a complete set of tools and programs created for the convenience of publishers of all sizes. It is designed to help users inventory management, production enhancement, save time and help them to increase their revenues.
Until now, publishers were using third party networks to fill their ad space. They used ad inventory like DoubleClick (News - Alert) revenue center to employ a direct sales force to manage and sell their space. And yet they experienced difficulties in managing and sending their content without delays. The Ad manager was developed with the concerns of the publishers in mind, according to Goggle.
Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. It enables the publishers to work more on their advertising rather than their ad management. Ad Manager helps publishers maximize their inventory sell-through rates.
Last week Google acquired DoubleClick, as an assurance to its customers that it is working hard for continued development and enhancement for publishers by making use of the wonderful features presented by DoubleClick. Google Ad Manager effectively complements the DoubleClick Revenue Center with its main focus on publishers of large sale items.
Google Ad Manager is still in beta and is available to publishers by invitation only. If you're interested in learning more about it or would like to be considered for the program, visit the Google Ad Manager site.
Nathesh is a TMCnet Contributing Editor
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