The communications space has always thrived on the development of new means of communication. For a long time, that primarily meant the development of new hardware solutions to deliver new, advanced capabilities — like the mobile phone, for instance. Or it meant non-voice communications applications like email.
Now, with the emergence of advanced communications solutions that integrate fixed and mobile communications, incorporate text-based media, eliminate distance barriers, and combine multiple devices into one, the communications industry is shifting to a service and application model. Consequently, vendors are seeking new ways to integrate existing communications capabilities into a single, unified solution.
The shift to an hosted application-based model also makes possible the emergence of new players in the business communications space that have traditionally played in the data space, like Google.
Specifically, Google Applications brings the familiar Google brand into the business communications space like never before, enabling the integration of enterprise applications, telephony infrastructure, mobility, and presence data, enhancing productivity while simplifying communications.
The impact companies like Google are having in the business communications space is evident, simply from the focus on support for Google Applications from enterprise vendors likeEsna Technologies ( News - Alert).
Esnatech recently announced its support for Google Applications on its Unified Communications (News - Alert) platform, Telephony Office-LinX, a complete real-time communications solution that combines unified messaging, mobility, CTI, single number availability, IM, speech recognition, text-to-speech, Web access, and more.
By linking the enterprise PBX to Google Applications, Esnatech is enabling enterprises to leverage their investments in UC to benefit from the flexibility and convenience of already popular Google services, including messaging, collaboration, calendaring, presence, and security features.
Key features of Esnatech’s integration Google Applications include:
* Full unified messaging with Gmail and your office PBX, including message lights in the office, initiate call notification for email and fax, and the ability to log into Gmail over the phone to access, manage, and compose messages;
* Integrate Google Applications with both legacy and IP-based phone systems from popular vendors, including Mitel, Iwatsu, Nortel, AASTRA, Cisco, Avaya,Toshiba ( News - Alert), and more;
* Integrate multiple PBXs with Google Applications at the same time, required for large distributed organizations with branch offices or large campus environments
* Integration of office call logs into Gmail folders — users can then log into Gmail to see who called them and when;
* Call recording, including delivery to Gmail for full indexing and archiving;
* Click to Dial from Google Applications interface with the office PBX, including registered mobile devices;
* Import Google contacts into the Telephony office-LinX platform, allowing remote access to contacts over the phone, and also to leverage least costrouting rules of the office PBX.
Among the benefits of integrating with Google is Google’s fundamental belief that users should not be burdened by limitations of their email applications — they should never have to file or delete a message, or struggle to find an email they’ve sent or received.
By bolting Google’s hosted services onto its UC platform, Esnatech enables businesses to connect their mobile devices and office phones to Google Applications, leveraging today’s ubiquitous connectivity alternatives to access messages and information anywhere, anytime, using an application they already know.
It also means businesses are not compelled to maintain solutions from other vendors, like Microsoft, IBM, or Novell (News - Alert) — with Google Applications, they are offered an alternative that provides the same features, and greater value. Rather, by integrating services like Google Applications into their existing communications platforms, they are able to enjoy the same features and benefits, at a lower price point.
“This is like deploying a full Microsoft Exchange server, Active Directory, and Office Communication server at a fraction of the cost and with virtually no overhead,” explained Mohammad Nezarati, CEO and CTO at Esnatech. “Our UC platform integratesSaaS ( News - Alert) technology to enterprise infrastructures. The web based services of Google TM Applications also provides a complete cross platform solution. Combined with the cross platform of our Mobile UC client we can deliver UC to any and all environments.”
By eliminating the cost barrier of other solutions, Esnatech enables any business to deploy a complete solution to increase productivity and drive customer satisfaction through enhanced communications capabilities.
They don’t need a new phone system. In fact, they need not change their telephony hardware at all. Esnatech provides a simple, three-step process to launch a Unified Communications solution.
1. Connect the Esnatech Telephony Office-LinX UC platform for Google to your office phone system;
2. Subscribe to Google applications;
3. Point the Esnatech Telephony Office-LinX to your Google Domain.
Now, mobility, presence, messaging and Google Applications are instantly integrated into your office phone system, including mobile devices, for a full-featured anytime, anywhere, any device communications solution.
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